More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?
The Super Bowl is the last great mass media event in TV today. The fragmentation of the viewer has changed forever the ability to reach over 100 million people simultaneously. What a crazy turn of events to see the web, the frontier of one to one marketing use the Super Bowl to build their businesses!
Facebook launches rival to Google Display Network
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
The latest figures comparing the popularity of social sign-in on different platforms
Facebook continues to dominate the social sign-on world in both business and B2B. While Linked-in is moving up in the ranks for B2B we see their login as a more appropriate and valuable sign-on/login-in to integrate into overall marketing programs.
